Why having broken weblinks are so bad

Dead hyperlinks on websites are not just annoying – their existence may cause some real damage to your online business as well as to your reputation in the Internet!

Because of that a web-site may:

  • Lose some of the existing customer base (current users sooner or later will get frustrated enough to never come back)
  • Get problems with getting new customers (because of the dead weblinks people simply won’t be finding things/pages they are looking for).
  • Damage your reputation online (most of online customers consider stale hyperlinks as demonstration of no respect to them from the site’s owners)
  • Have negative impact on your website’s ratings with major Search Engines like Google, Yahoo, Bing etc

All that presents issue so serious that people sometimes say the “link rot problem” (or linkrot) referring to it: as you may already know “rotten” weblink is just another name for the same “dead URL” situation.

It is important that you check your website regularly as part of your ongoing maintenance.  Our monthly maintenance checks include this service.